Last updated: 16 July 2021
Baltic Centre for Contemporary Art is made up of Baltic Flour Mills Visual Arts Trust, a registered charity registered in the UK, (charity no: 1076251 and Baltic Contemporary Visual Arts Trading Ltd (Registration Number: 4345367).
These two legal entities act as one company, this policy extends to both parts equally and is not considered data sharing.
Respecting your privacy and safeguarding your data
Baltic is committed to upholding your privacy and taking care of your personal data. This policy outlines what, why and how Baltic collects, processes and stores your personal data securely in compliance with the General Data Protection Regulation (25 May 2018).
What personal data does Baltic collect from you?
When signing up to Baltic or Baltic x Northumbria University Institute of Contemporary Art’s mailing list you will be asked for:
- Postal address
- Date of birth
- If you are under 16 declaration that your parent/guardian have consented for you to sign-up.
When signing up to Baltic mailing list you will also be asked for your preferences to the following options:
- Preferred contact method
- Whether you would like to receive information on family activities
- Ten profiling questions that help us best tailor information you might like from Baltic. (see Customer Profiling)
What other data does Baltic collect?
When booking a ticket for one of our events, workshops or talks through Eventbrite:
- Transactional data so we may process the payment
- Personal data so that we may contact you should the event be cancelled or postponed
- Your express permission whether we share your data with a named third party we are presenting an event in partnership with.
In order to improve our website, we may analyse information about how you use it and the content you interact with. We use Google Analytics to do this but this data is anonymous.
This website contains links to other websites. Although the majority of them are Baltic’s cultural partners Baltic are not responsible for the privacy practices of other organisations and you should read their own privacy information. The information and usage described here, applies only to personal data collected by Baltic or BxNU Institute of Contemporary Art.
When your purchase tickets (including paid for, free or donations tickets) for Baltic events we collect data via a third party ticketing platform, Eventbrite. This includes legally required generic financial transaction information which is stored. Baltic does not use this data to identify you. Baltic will only store the details that Baltic requires to process the payment or comply with UK law.
Your personal data is only added to Baltic’s Mailing list if you give consent for us to do so. Personal data given when reserving free tickets will also be stored. Personal and transactional data is permanently deleted after 12 months. Personal data will be used to contact you if we need to let you know that an event has been cancelled or re-scheduled.
How does Baltic use your data?
Baltic collects your data to allow you to receive regular marketing e-mails from Baltic about upcoming or current exhibitions, performances, artist talks and events when given specific permission to do so.
How does Baltic collect your data?
Through one or more of the below ways:
- Choose to sign up to Baltic mailing list either via Baltic’s online sign-up form, via the hard copy sign up forms displayed in Baltic Centre for Contemporary Art, Gateshead or via BxNU Institute of Contemporary Art’s online sign-up form at https://baltic.art/bxnu-mailing-list.
- Purchase or reserve tickets to Baltic events, performances, artist talks, screenings or symposia via the third party ticketing platform Eventbrite.
- Choose to sign up to Baltic mailing list after receiving an e-mail asking if you wanted to sign up to Baltic’s mailing list after receiving one hour’s free access to Wi-Fi at Baltic Centre for Contemporary Art, Gateshead.
- Choose to sign up to Baltic mailing list when asked if you participate in our exit surveys (quantitative research) conducted by Morris Hargreaves McIntyre at Baltic Centre for Contemporary Art, Gateshead.
How does Baltic store your data?
Your data is held securely in Salesforce, MailChimp, Eventbrite platforms in compliance with GDPR rules or a password protected spreadsheet, held on a secure Baltic server.
How do you update the data Baltic holds on you?
What are your rights?
Your rights: What does it mean
Right of Access: To know if Baltic have your data and to see it.
Right to Rectify: To correct your data if you believe it is inaccurate.
Right of Portability: The right to request a copy of your data in a common machine readable format that can be transferred to another organisation or database.
Right of Erasure: To have some or all of your data delete (where legally possible) - Right not to be Profiled: The right not be subject to a decision based on automated processing.
Right to Restrict Processing: To opt out of processing your data in a particular way without necessarily deleting it.
Right to withdraw consent: If you have provided consent, you may withdraw this at any time.
Right to Object: You have the right to register and objection if an organisation continues to process your data or send you direct marketing on the grounds of scientific/historical research or legitimate interests or public interest.
Who does Baltic share your data with?
Baltic does not share your data with anyone unless you have provided express permission to do so when purchasing a ticket for an event we are presenting in partnership with a third party. This permission is requested at the point of ticket purchase.
There are certain circumstances under which we may need to disclose your personal information to third parties.
These circumstances would be allowing access to it by our chosen service providers who process data on our behalf and on our instructions (for example our ticketing partner Eventbrite or a mailing house who post out bulk direct mailings of our what’s on guide). In these cases, we require that these third party companies comply strictly with our instructions and with data protection laws, particularly around the security of personal data.
To ensure that you receive communications that meet your needs, Baltic will invite you to answer ten profiling questions about your participation in cultural activities. The answers to these questions are processed via the sub-data processor Morris Hargreaves Mcintyre using an algorithm which profiles you into one of eight segments. The use of these segments allows Baltic to output the applicable marketing information via e-mail or post, it also gives Baltic a sense of the overall makeup of visitors engaging with Baltic. If you do not want to be profiled, simply ignore the e-mails inviting you to answer these questions.
Baltic remains the only party to have access to the profiling information on you for marketing purposes. For six months after answering the profiling questions Morris Hargreaves McIntyre and the third party technical supplier Human have access to this data for administrative reasons only. After six months their access is removed completely and the data is deleted permanently.
How do i unsubscribe from e-mail from Baltic?
The data Baltic has stored is reviewed every 12 months and either deleted, archived or consent for it to be kept for another 12 months is sought. Personal data processed for any purpose(s) shall not be kept for longer than is deemed necessary.
Further Privacy Policies
Click on the links to below to read Baltic’s privacy policies connected specifically to other functions of our business which you may interact with.